Guzhang launches series of CNH activities

On June 10, the 2023 Cultural and Natural Heritage (CNH) Day activity was held in Morong Town, Guzhang County, Xiangxi Tujia and Miao Autonomous Prefecture.

During the event, more than 500 intangible cultural heritage (ICH) performers from Guzhang County, all dressed in ethnic costumes, paraded through the streets, providing citizens with a colorful visual feast of ICH. Upon arriving at Morong Miao Village, tourists will immediately be greeted by a strong ethnic atmosphere. They will be welcomed with “door-blocking wine” offered by the stunningly dressed Miao girls. Only after tourists drink it and sing folk songs can they enter the scenic area.

The either side of the stage was adorned with slogans such as “tell China’s ICH stories well and establish a cultural and ecological protection zone”, catching people’s attention. Over 50 mysterious ICH programs of the Tujia and Miao ethnic groups, such as “Jumping Horse”, “Youshui Haozi”, and “Guzhang Tea Picking Dance”, were performed on stage, bringing to life the essence of their respective folk cultures.

The lively drum beats accompanied by graceful and agile movements in the Miao children’s drum dance performance left a deep impression on the audience, showing how production and physical labor are carried out with drumming, and how ethnic culture is spread. During the event, the performers presented a special “Farming Fashion Show” on stage. They wore unique ethnic costumes with agricultural tools in their hands, which drew continuous laughter from the audience.

Guzhang County will continue to focus on cultural and tourism integration to promote rural revitalization. It plans to conduct a variety of cultural activities both online and offline in places such as government departments, scenic areas, and schools to let more people know about ICH and experience the charm of traditional culture.